A fascinating and flat-out few days in Ukraine with agency Karmarama made for a futuristic campaign for insurance site Confused.com, influenced by Fear and Loathing in Las Vegas and dystopian film classics.
Timothy V. Murphy (of True Detective, Westworld and Sons Of Anarchy) navigates an appropriately confusing and chaotic cityscape in the TV spot (“Blade Runner in the era of Trump and YouTube“). The stills build on this dystopian and cinematic imagery to reflect the dramatic and high octane feel through the entire campaign.
Is it a bird? Is it plane? Is it a very small Pink Floyd concert????
Credits:
Photographer: Nick Meek
Agency: Karmarama
Creative Directors: James Rooke and Imogen Tazzyman
Retouching: Dennis post production
Assistant: Jorge Diéguez
Producer: Radioaktive in Kyiv
