Mother London commissioned Nick to photograph over 20 concepts for Uber’s airport takeover
The campaign captured a series of scenes inspired by the black line of an Uber journey, and reflecting the diversity and rhythm of travel through the airport. Each set was carefully built to connect with passengers as they arrived or departed, turning everyday movement into striking visual moments.
The production involved building intricate sets across studio and location with precision, speed, and craft – a great experience on set with a fabulous team! The creative partnership between Nick Meek, Wren, Mother London, and Uber resulted in a highly cohesive and visually ambitious campaign.
The work went on to be featured across Gatwick Airport with over 2,500 placements, reaching more than 40 million travellers annually, and was widely recognised across industry press including Campaign Magazine, Best Ads on TV, Creative Review, Creative Salon, Creative Moment, and Creative Bloq.
